I embed into medical aesthetics practices and do the work most marketers won't touch: diagnosing why leads aren't converting, fixing the sales process, building the systems that turn ad spend into booked procedures, and holding your team accountable to the numbers. No handoffs. No fluff. Just results you can measure.
Let's Talk About Your GrowthI diagnose before I prescribe. Before I touch an ad account, I look at your full funnel. Where are leads dropping off? Is your intake process creating friction? Is your pricing structure deterring patients? I interview your staff, pull your data, and find the real problem before spending a dollar on marketing.
I fix the process, not just the ads. If your patient coordinator is being cut out of the lead flow, that's a conversion killer no amount of ad spend will fix. I build CRM workflows, develop sales SOPs, and create accountability systems so your team knows exactly what to do with every lead that comes through the door.
I tie everything to revenue. I don't report on impressions and engagement. I report on leads generated, consults booked, procedures completed, and cost per acquisition. If I can't connect it to revenue, I don't waste your time with it.
I operate like I'm on your team. I'm not an outside vendor sending deliverables. I'm in the trenches: managing your CRM, optimizing campaigns weekly, training your staff on follow-up, and building the reporting dashboards your leadership actually needs.
Digital marketing strategy custom-built around your practice goals, patient demographics, and competitive landscape. Competitor analysis to identify gaps and positioning opportunities. ROI and financial analysis that ties every campaign to revenue, not vanity metrics. Sales SOPs and operational documents that make your front desk and coordinators more effective at converting leads.
Paid advertising across Google, Meta, and programmatic channels, built for patient acquisition and optimized weekly. Full-funnel CRM management from first click to booked procedure. Automated workflow development including nurture sequences, follow-up triggers, and lead scoring so nothing falls through the cracks. Email and SMS campaigns that re-engage leads and move them toward booking.
Social media management with content that reflects your brand and drives engagement. Website copy, landing pages, and campaign assets that speak directly to your patients. SEO-driven blog content that positions your practice as the authority in your market. Video editing and production for patient testimonials, doctor spotlights, and procedure education. Reputation management including review strategy, response management, and building online trust.
Lead conversion tracking dashboards with physician-level funnel metrics. Monthly performance reviews tied to real KPIs: leads, consults, bookings, revenue. Data-backed recommendations, not guesswork.
I named this business A Marketing Practice for a reason. Not an agency. Not a firm. A practice. A practice means two things to me. First, it means I treat your business like my own. I don't send a report and call it a day. I'm in your CRM, on calls with your coordinators, reviewing your lead flow, and asking the hard questions about why consults aren't converting. Second, it means I'm constantly getting better at what I do. I study every day. I test. I refine. Every campaign I run, every funnel I build, every strategy I develop is sharper than the last one because I never stop learning.
I'll be straight with you: I'm a mom. I'm balancing the same things a lot of people are balancing. And that has made me ruthlessly efficient. When your time is limited, you stop doing things that don't move the needle. You focus on what actually works. My clients benefit from that focus every day.
I specialize in medical aesthetics and plastic surgery because it's a space I know inside and out. I understand the patient journey from the first Google search to the post-op follow-up. I know how men and women research procedures differently. I know that a lead who ghosts after a free consult is a process problem, not a marketing problem. I know that your front desk response time matters more than your ad creative. This isn't stuff I learned from a course. It's from years of doing the work, sitting with the data, and solving real problems for real practices.
What I don't do: oversell, BS, or disappear. I deliver. If something isn't working, you'll hear it from me first. If I see an opportunity, I'll bring it to you before you have to ask. That's the practice.
I work inside your practice, not from the outside
Every decision tied to revenue, not vanity metrics
Honest, direct, and always improving
Real clients, real results.
Thy has been invaluable to the growth of our practice. When she came on board we were a $2 million operation—today we’ve surpassed $10 million. She rebuilt our entire lead funnel, implemented CRM workflows that cut our response time in half, and created reporting dashboards that finally gave us visibility into what was actually driving revenue. She holds our team accountable, and our consult-to-booking rate has never been higher. I trust her completely with the marketing side of this business.
Thy is a great asset to any team. She is very strategic—interrogates the challenge, offers new opportunities—while also getting things done with strong focus on detail and flawless execution. She is a team player and develops strong connections both internally and on the client side. She is really good managing complexity and always brings a sense of calm into pressure-filled situations. She has a very strong work ethic and we all know you can always count on her.
The best way to describe Thy is that she is a strategic, resourceful, intelligent problem-solver. No matter what the piece of business or what the project is, she is a collaborative team player who is well liked by coworkers and clients. She provides strong client input and feedback, is insightful and is able to manage even the most difficult assignments professionally. If given the opportunity to work with Thy again, I would jump at it. Thy would be a strong asset to any team or company lucky enough to hire her.
What I'm seeing, what I'm solving, and what's working right now.
Many practices focus heavily on generating traffic but don't examine the steps between a website visit and a booked consultation. Conversion issues often come from small but important gaps: unclear messaging on key pages, weak or buried calls to action, procedure pages that don't build enough trust, friction in the inquiry process, marketing messages that don't align with real patient concerns, and missed opportunities in follow-up. Improving these areas can often increase booked consultations without significantly increasing marketing spend.
The process focuses on identifying where patients lose confidence or momentum in the decision process. This includes reviewing homepage positioning and clarity, key procedure pages, calls to action and inquiry paths, trust signals and patient reassurance, search visibility for high-intent procedures, and insights from conversion metrics and sales conversations. The goal is to identify the highest-impact improvements rather than making random marketing changes.
Often, yes. Many practices already receive interest from prospective patients through search, referrals, and marketing campaigns. However, not all of that interest turns into consultations. By improving messaging, page structure, patient trust signals, and the inquiry journey, practices can often convert a higher percentage of existing traffic and leads before investing more in advertising.
Sales conversations often reveal insights that marketing data alone cannot show—common patient objections, confusion about procedures, concerns about recovery, safety, or cost, and misunderstandings about what a procedure actually involves. These insights can be used to strengthen website messaging, content, and follow-up communication so that prospective patients receive clearer answers earlier in their decision process.
Most marketing services focus on producing activity such as ads, content, or social media posts. A growth-focused approach looks at the entire patient journey and asks: How are patients discovering the practice? What helps them trust the practice? What helps them move from interest to consultation? Where are they dropping off? By addressing these questions, the goal is to improve the overall system that leads to booked consultations rather than focusing on isolated marketing tactics.
If you're tired of agencies that can't tell you why leads aren't converting, if you want someone who understands your business well enough to fix the process and not just the ads, let's have a conversation. I'll tell you exactly what I see, what I'd change, and what it would take to get there. No pitch deck. No pressure. Just an honest look at where your marketing stands and where it could go.
