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Your Daily Cup of Thy

AI tips you'll actually use, marketing lessons from the trenches, and real examples from client work that keep teaching me something new.

Lead Conversion

Your Leads Aren't the Problem. Your Follow-Up Is.

Most practices don't have a lead problem. They have a follow-up problem. I break down the five-minute response window you're missing, what happens between the click and the consult, and how to fix it without increasing ad spend.

Thy Barnes Feb 24, 2026 5 min read

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Marketing

What Your Marketing Report Should Actually Tell You

If your monthly report leads with impressions and engagement but can't tell you cost per acquired patient, it's not a report. It's a distraction. Here's what to demand instead.

Sales

Why Your Consult-to-Booking Rate Is Dropping (And What to Do About It)

People are showing up for consultations but fewer are booking. The instinct is to blame lead quality. The real issue is usually something happening inside your four walls.

Your Daily Cup of Thy

Your Leads Aren't the Problem. Your Follow-Up Is.

What Your Marketing Report Should Actually Tell You

Why Your Consult-to-Booking Rate Is Dropping (And What to Do About It)

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