Blog

Your Daily Cup of Thy

AI tips you'll actually use, marketing lessons from the trenches, and real examples from client work that keep teaching me something new.

Before/After Photo Composer: 9 Sizes in 3 Seconds

I built two Python tools with Claude Code that take surgeon before/after photos and output 9 branded, correctly-sized images for every channel in under 3 seconds. Replaced 2-4 hours of weekly Canva work.

You Don't Need a Graphic Designer: Part 1 -- Logo Edits with Claude

I gave Claude a logo file and asked for a white version with a transparent background. It installed its own tools, caught its own mistakes, and then we turned the whole thing into a reusable skill.

Why I Give Claude a Job Title Before Every Project

Before every stage of every workflow I run, Claude gets a short role definition. Two sentences that tell it who it is for this task. Here's why that changes everything about the output quality.

Lead Conversion

Your Leads Aren't the Problem. Your Follow-Up Is.

Most practices don't have a lead problem. They have a follow-up problem. I break down the five-minute response window you're missing, what happens between the click and the consult, and how to fix it without increasing ad spend.

Marketing

What Your Marketing Report Should Actually Tell You

If your monthly report leads with impressions and engagement but can't tell you cost per acquired patient, it's not a report. It's a distraction. Here's what to demand instead.

Sales

Why Your Consult-to-Booking Rate Is Dropping (And What to Do About It)

People are showing up for consultations but fewer are booking. The instinct is to blame lead quality. The real issue is usually something happening inside your four walls.